Services
Brand guidelines
The development of Brand Guidelines is a key step in maintaining brand integrity. It includes the analysis of visual solutions, structuring of brand elements, and preparation of source materials. The guidelines standardize the application of brand components, ensuring consistency and brand recognition.
Style Analysis
and Standardization
Audit of layouts and visual solutions. Identification of key elements, development of stylistic solutions, and rules for their application to form a unified brand concept.
Brand Guidelines
Structure
Development
Structuring the Brand Guidelines: positioning, values, and key brand messages. Development of recommendations for the application of the logo, fonts, color palette, graphics, and other elements. Definition of a set of rules and technical requirements for each category.
Material
Adaptation
and Description
Аdaptation of graphics and layouts for different formats and media in a unified style. Detailed description of layouts and materials with recommendations for application and production.
Preparation
of Source
Materials
Development of source files for logos, fonts, graphics, and other elements. Ensuring compliance with technical requirements for print and digital production.
The guidelines ensure brand integrity and standardize the use of visual elements across all communication levels. The development of Brand Guidelines is a key part of comprehensive work in creating
Corporate identity, Product identity, Campaign identity, Personal identity
Completed Projects
Feel Full Free
Corporate identity, Naming, Logo, Brand guidelines, Key Visual
Spile
Product identity, Naming, Logo, Packaging, Brand guidelines, Key Visual
Caspian Gold
Product identity, Naming, Logo, Packaging, Brand guidelines, Key Visual
Cancer screening campaign in Moscow
Campaign Identity, Brand guidelines, Key Visual, Social Media Branding
Arshaluys
Product identity, Logo, Packaging, Brand guidelines, Key Visual
Smartstroy
Product identity, Logo, Brand guidelines
