Campaign identity

Conducting a briefing to define campaign goals, target audience, and key messages. Analyzing competing events and the broader cultural context. Developing the visual and strategic direction, supported by a moodboard that captures the conceptual foundation of the identity.

Development of a unifying creative concept — the Big Idea that sets the tone and defines the visual language of all communications. Establishing the core design elements: logo or signature mark, color palette, typography, graphic patterns, photography style, copywriting, and iconography. All components are aligned under a single concept, ensuring a cohesive and consistent brand experience across every medium.

The adaptation of the visual concept extends across all formats and channels, including event and venue design, promotional and advertising assets, merchandise and souvenirs, as well as digital solutions for social media and web platforms. Every touchpoint follows the same identity system, ensuring a cohesive and recognizable visual presence.

Creation of a brand guidelines document with recommendations on applying the campaign’s visual identity, along with the systematization of all source materials — including the signature mark, color schemes, typography, graphic elements, photo style, and templates for key deliverables. Preparation of a complete asset package to ensure consistent adaptation of the identity across formats.