Services
Product identity
Creating an identity that reflects the uniqueness of the product and enhances its competitive advantages in the market. A complete process — from research and concept development to preparation of materials and guidelines — aimed at forming a cohesive and recognizable brand image.
Research
and Analysis
Analyzing the product, target audience, competitors, and market trends. Assessing unique characteristics and competitive advantages. Defining the visual and positioning direction of the brand and creating a mood board that reflects the conceptual foundation of the identity.
Brand Visual
Concept
Creating the visual concept of the product identity: logo, brand mark, packaging for various product lines and sizes, including material selection and the creation of graphic elements for each type of packaging.
Creation of Brand
Materials
Adapting the visual concept of the product identity for different product lines and packaging sizes, including the development of mandatory and graphic elements, packaging layouts, and transport packaging. Preparing POS materials, advertising elements, and other branding assets.
Brand Guidelines
and Materials
Developing brand guidelines with recommendations on how to use visual elements of the product identity, and organizing all source materials, including logos, fonts, color schemes, packaging layouts, and other components.
Completed Projects
Spile
Product identity, Naming, Logo, Packaging, Brand guidelines, Key Visual
Caspian Gold
Product identity, Naming, Logo, Packaging, Brand guidelines, Key Visual
Arshaluys
Product identity, Logo, Packaging, Brand guidelines, Key Visual
Smartstroy
Product identity, Logo, Brand guidelines
